1 | Carefully Look at the Address Bar and URL
Be sure that the site is secured by looking at the address bar (URL) to see if there is an “s” in the URL, which should look like this “HTTPS://” to start with or has a lock symbol in the address bar. This does not guarantee against a scam site, but it shows that the site owner is using secured encryption processes to transfer data and protect itself from hackers.
2 | Look Up the Domain Age
It is easy to look up the age of a website domain. Verifying the age of a site helps provide you with confidence that it has been in business for an established amount of time. Scam and fake sites usually have a short lifespan as they are rooted out early and shut down by legitimate business site owners.
Use the Whois Lookup domain tracker (https://whois.domaintools.com/) to get information such as who is the domain name registered to, where they are, and how long the website has been active.
3 | PAYMENT GATEWAY – (PayUMoney)
First Lens uses India’s best payment gateway for smooth and secured transactions on the website.
4 | Shipping Partners – (shiprocket.in)
First Lens ships products with all the automation with the best courier companies in India as below with the help of Shiprocket.in
5 | CUSTOMER REVIEWS
First Lens has 4.9 Star on Google Reveiws
6 | TRADEMARK BRAND NAME AND LOGO
A Trademark generally refers to a “brand” or “logo”.
Trademark registration can also be obtained for a business name, distinctive catch phrases, taglines or captions.
Properly used and promoted, a Trademark may become the most valuable asset of a business.
First Lens has Trade Mark and Logo Registered
7 | COD – CASH ON DELIVERY OPTION
Cash on delivery (COD) is a type of transaction where the recipient pays for a good at the time of delivery rather than using credit.
FIRST LENS provides free Cash on delivery for all orders above 400Rs.
If you have a trust issue on any of the websites you can always prefer a COD option for 1st time.
8 | 7-Day RETURN POLICY
First Lens provides a 7-day Return Policy on all orders except Lens Solution and Celebration Contact Lenses. So it’s safe if you receive the wrong product or even want to change the product after delivery.
9 | Paid Ad’s On Google
First Lens has a presence on google ads wherein Google verifies the website and then allows shopping ads to be eligible for an eCommerce website
Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.
10 | Paid Ad’s On Social Media Platforms
First Lens does advertising on Facebook and Instagram.
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.